SENECA FALLS — Waterloo Container is physically getting larger. And when a current expansion is finished by the end of the year, its workforce also is expected to grow.
A 36,000-square-foot expansion at Waterloo Container of Seneca Falls is underway and expected to be completed by the end of the year. Shown at the site are company President Bill Lutz (left) and Seneca County IDA Executive Director Bob Aronson.
The supplier of wine bottles, caps, corks and closures began a 36,000-square-foot addition to the main office and warehouse at 2311 Route 414 in October. Bill Lutz, owner and president of Waterloo Container, said it should be completed by the end of the year.
The new building will allow expansion and reconfiguration of the company’s massive glass bottle and packaging supply inventory. It will create a space for the addition of a second state-of-the-art pre-pack line, which moves bulk glass into convenient individual cases, and for continued growth of a high speed shrink sleeving applicator and tunnel.
A total of 15 to 30 new jobs are expected to be created.
“Our expansion is indicative of the health and growth of the wine, spirits and craft beverage industries in the area, which we are proud to support,†Lutz said. “The additional jobs will benefit the community, and our additional space will allow us to offer enhanced service and a more comprehensive in-stock selection.â€
In addition to the structural addition, the company has made upgrades to its network infrastructure. Those improvements will help customer service representatives access information more quickly and allow the company to get the bottles, caps and closure orders placed with greater accuracy.
Wiring, switches and servers have been enhanced and added software programs will improve the way requests are handled and information flow in and out of the building are better managed. New security has been added to protect customer information as well as company information.
“We have made a lot of great improvements and plan to keep up with technological advances as they present themselves,†said Information Technology manager Chris Plate.
“The IDA is pleased to see this growth taking place. The additional jobs will be a great benefit to Seneca County’s economy,†said IDA Executive Director Bob Aronson.
Waterloo Container is a family-owned and operated business started in 1980 by Norm and Bill Lutz to support the growing wine industry in the Finger Lakes Region and the East Coast. It offers an extensive selection of glass wine and spirit bottles manufactured in the United States.
It also stocks many imported wine, spirit and specialty bottles. It offers a personalized packaging program that includes eight-color ultra-violet ink glass printing and high-speed shrink sleeving. The company also provides in-house repacking, quality select and warehousing for customers and has its own fleet of trucks and drivers.
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