DECEMBER 6, 2018  •  SONOMA COUNTY FAIRGROUNDS  •  SANTA ROSA, CA

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Does your packaging need a facelift?

In such a competitive sales environment, maintaining a package that clearly reflects the quality of your product and supports your brand position is critical. But, striking the perfect balance between freshening your look, while maintaining the brand equity you’ve built can be a challenge. Learn from a panel of wineries and packaging experts that have been through the process and how they approach a brand refresh project, their recommendations on what steps to take as well as what to look out for.

 

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