ATPGroup is pleased to announce the addition of Brendan Loftus and Georgetta Dane to its Enology Sales team, reinforcing the company’s commitment to technical expertise, regional support, and long-term partnerships with winery customers.

Brendan Loftus joins ATPGroup as an Enology Sales Representative covering Napa and Lake Counties. A Sonoma County native raised in Healdsburg, Brendan studied Enology at Cal Poly San Luis Obispo before spending several years working harvests across major wine regions in both the northern and southern hemispheres. His international experience includes time in Argentina, Chile, Hungary, and other established wine producing countries. He later returned to Northern California, where he most recently worked at Rack and Riddle, gaining broad hands-on experience from grape to bottle.

Georgetta Dane joins ATPGroup as a Sales Representative serving the California Central Coast, Texas, and the Southeast states. She brings more than two decades of winemaking experience to the role, with a career that spans technical leadership, large scale production, and brand development. She previously held senior winemaking and leadership roles at Golden State Vintners and The Wine Group, where she managed complex production programs and led winemaking teams across multiple brands and varietals. Georgetta holds a Master’s Degree in Fermentation Science and a Bachelor’s Degree in Food Science, offering customers deep technical insight paired with practical cellar knowledge.

With these additions, ATPGroup continues to strengthen its technical sales organization by aligning experienced winemakers and production specialists with regional customer needs. Loftus and Dane will work closely with winery partners to support winemaking decisions, provide product guidance, and deliver practical solutions across all stages of production.

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ATPGroup was founded as a family business in 1991. Now a leading supplier to the wine, beer, food, and pharmaceutical markets, we strive to provide solutions and create value for our customers in each of the industries we serve. The company offers an unparalleled range of high-quality products and services including winemaking & cellar products, brewery supplies, glassware, cleaning & sanitation solutions, tartaric acid, cream of tartar, and Rochelle salt. Its team is made up of industry veterans, cellar masters, and product specialists who provide technical expertise in their respective fields. With warehouses across the country, the company is strategically located to serve customers throughout the U.S., Canada, and Mexico.