January 8, 2026 

FireHawk® Bioherbicide made its first appearance at the North Coast Wine Industry Expo on December 3 at the Sonoma County Fairgrounds, joining wine industry professionals from across Napa, Sonoma, Mendocino, and Lake counties for a full day of conversation and connection.  

As a first-time exhibitor, FireHawk attended the WIN Expo with a simple goal: to listen, learn, and better understand the priorities shaping vineyard and grower decision-making across the North Coast. At the booth, the team showcased FireHawk® Bioherbicide Super Concentrate, engaging growers and vineyard managers in discussions around contact weed control and application considerations.  

Hosted by Wine Industry Network, WIN Expo continues to be a key gathering point for the region’s wine community, bringing together growers, vineyard managers, and industry partners through a robust trade show and educational program.  

Throughout the day, conversations reflected the practical realities vineyard teams face. Managing vegetation efficiently, working within tight labor windows, and evaluating tools that fit into established programs were recurring themes. While every operation is different, a shared focus emerged around clarity, consistency, and reliable field use.  

“Land care professionals expect performance they can rely on,” said Frank Glatz, CEO of Contact BioSolutions. “Consistency matters when you are managing demanding vegetation control jobs.” 

For FireHawk, the experience reinforced the value of being present in industry spaces such as WIN Expo, not to lead with claims, but to engage in meaningful dialogue. FireHawk was pleased to participate for the first time and looks forward to continuing these conversations in the seasons ahead.  

Additional information about FireHawk® Bioherbicide is available at https://www.firehawkbioherbicide.com, as well as through the WIN Marketplace.