HipMaps and the Direct To Consumer Wine Symposium teamed up to enhance the attendee experience at the upcoming 2026 DTC Wine Symposium in Monterey, California from January 20^th to 22^nd. The Wine Symposium HipMap features hand-selected local favorites: hot spots and hidden gems recommended by Monterey locals.

Symposium attendees can explore the best of Monterey by downloading the HipMaps app and entering access code DTCWS to see their real-time location on the map, read the inside scoop about each place, learn who is offering discounts to DTC Wine Symposium attendees, access websites, and get directions.

HipMaps Founder Rachel LeRoy will be onsite in the DTC Wine Symposium tradeshow where attendees can enter to win a free HipMap. Learn more here.

How HipMaps Serves the Wine Industry

HipMaps helps wineries and wine associations in two distinct ways: Custom Vineyard Maps designed for tasting rooms and marketing materials showcase a winery's vineyards, AVAs, terrain and wine story, creating educational experiences with a branded visual that helps visitors better understand and appreciate the importance of location. HipMaps with an Interactive App are perfect for wine associations, groups of winery partners, and multi-location experiences – the custom-branded map comes alive in the HipMaps app, a modern solution that engages all generations. Set up a Discovery Call to brainstorm with Rachel on how HipMaps can best help!