This April, we’re going Back to Basics, Back to Our Roots — welcoming you to experience Alexander Valley the way it’s meant to be enjoyed.

This April, the Alexander Valley Winegrowers invite you to return to the heart of wine country with TASTE Alexander Valley – Back to Basics, Back to Our Roots, a month-long celebration of wine, hospitality, and connection. No appointments needed, just show up, and try something new!

For the entire month of April, participating wineries will offer complimentary tastings or exclusive 2-for-1 tasting experiences, along with 10% off wine purchases. It’s an invitation to explore wineries you’ve never visited, meet the winemakers and growers, and reconnect with the joy of sharing a glass of wine — without the barrier of traditional tasting fees.

Our “Back to Basics, Back to Our Roots” approach focuses on what makes Alexander Valley special: genuine hospitality, open conversations, and world-class wines enjoyed in a relaxed setting.

Special lodging offers from Appellation Hotel and Hotel Healdsburg make it easy to turn your visit into a wine country getaway. Book using exclusive TASTE codes for discounted rates and immerse yourself in the best of Healdsburg.

Event Highlights:

• Free or 2-for-1 tastings at participating wineries all month long
• 10% off wine purchases at all participating wineries
• Winemaker Nights at The Matheson (dates TBD) – Enjoy curated wine flights and conversation with Alexander Valley winemakers in the heart of Healdsburg
• Winemaker-Hosted Dinner (date TBD) – An intimate dining experience pairing exceptional cuisine with Alexander Valley wines, hosted by the winemakers themselves
• Interactive HipMaps tasting map to guide your journey
• Updated valley signage for easier navigation and photo-worthy moments to share on social media