HipMaps and Alexander Valley Winegrowers (AVWG) have collaborated to bring AVWG's 40-year legacy to life through a custom-designed HipMap and interactive app experience!

A Community Built on Family and Tradition

Located in northeastern Sonoma County just north of Healdsburg, California, the Alexander Valley is home to 33 wineries and 77 winegrowers, many of them family operations with generations of history in the valley. It's a community where tradition, collaboration, and world-class winemaking go hand in hand. The Alexander Valley AVA (American Viticultural Area) is celebrating its 40th anniversary, and HipMaps provides a modern tool that helps visitors truly experience and understand this magnificent valley.

The AVWG HipMap showcases the valley's diverse terrain, from vineyards on the valley floor along the beautiful Russian River to those nestled in the Mayacama Mountains. The interactive app lets visitors see their real-time location on the custom-branded map, learn about each member winery through curated descriptions, access website links for current information, and get turn-by-turn directions as they explore.

The AVWG HipMap serves both first-time visitors trying to understand the geography of this 25-mile-long valley and returning enthusiasts planning their route between favorite family wineries. The HipMap is also utilized in AVWG's marketing and advertising efforts, making it easy for member wineries to refer customers to each other.

Learn more about upcoming events, including TASTE Alexander Valley in April 2026, at AlexanderValley.org

How HipMaps Serves the Wine Industry

HipMaps helps wineries and wine associations in two distinct ways:

Custom Vineyard Maps: Designed for tasting rooms and marketing materials, these maps showcase a winery's vineyards, AVAs, terrain and wine story, creating educational experiences with a branded visual that helps visitors better understand and appreciate the importance of location.

HipMaps with Interactive App: Like the AVWG HipMap, perfect for wine associations, groups of winery partners, and multi-location experiences. The custom-branded map comes alive in the HipMaps app, a modern solution that engages all generations!

Learn more and schedule a chat at HipMaps.com