Napa/Sonoma, CA — December 1st, 2025 — RedChirp and WISE (Wine Industry Sales Education) today announced a forward-looking, solutions-driven webinar designed to help wineries solve one of the most urgent challenges facing Direct-to-Consumer (DTC) wine sales today: capturing accurate guest data and the express written consent required to power effective outreach, build lasting relationships, and grow revenue. 

This collaboration—led by WISE Partner Liz Mercer and RedChirp Cofounder Jennie Gilbert—was born from a shared recognition that the old “hospitality-first, follow-up-later” model is no longer enough. With tasting room visitation softening, consumer spending tightening, and compliance rules continually evolving, brands must become more proactive in their outreach. Yet most wineries are missing most of the reliable email addresses, phone numbers, and compliant opt-ins needed to keep conversations going after the visit. 

Recent WISE Mystery Shops, conducted over multiple states, underscore the gap: Mystery Shoppers were asked to keep in touch with the winery they visited just 10% of the time. Meanwhile, the contact information they do gather is usually limited to the single person who booked the reservation—leaving the other guests unaccounted for, walk-ins entirely invisible, and almost no one providing express written consent. And as compliance rules and regulations continue to evolve, usually toward stricter definitions of express written consent and often with little notice, wineries need data collection methods that protect them today and prepare them for what may change tomorrow. 

To address this growing industry need, RedChirp has launched Guest Check-In, a new, no-additional-cost feature available to all RedChirp customers. Guest Check-In provides wineries with a more intentional, guest friendly, and compliant system for collecting data and consent across tasting rooms, onsite events, offsite activations, and more. 

But technology alone isn’t a complete strategy. That’s why this webinar pairs the new tool with WISE’s expert best practices for implementation, staff adoption, operational rollout, and how to put the collected data to good use, driving sustainable DTC growth. 

Webinar: Win the Follow-Up: Reinventing Guest Check-In for Today’s DTC Challenges 

Hosted by: 

• Liz Mercer, WISE Partner & DTC Strategist 
• Jennie Gilbert, RedChirp Cofounder 
• and a special winery guest 

Date/Time: Wednesday, December 10 at 1:00 PM Pacific 

Registration: https://us06web.zoom.us/webinar/register/WN_Z4D4T9AlQTyfBVtW37xYfQ 

This practical, solution-focused session will cover: 

• Building internal buy-in 
• Creating clear goals and measurable KPIs 
• Designing a compliant, guest-friendly check-in process 
• Making data capture a sustainable habit 
• Putting guest information to work through targeted outreach, SMS, campaigns, and club cultivation 

This webinar is designed for winery owners, tasting room leaders, DTC and hospitality managers, and marketing teams seeking practical ways to strengthen their lists, improve compliance, and unlock new revenue opportunities—all while delivering a better guest experience. 

About WISE 

WISE (Wine Industry Sales Education) offers a comprehensive curriculum designed specifically for wine industry professionals. Founded on the belief that Direct-to-Consumer results are central to winery success, WISE delivers the only wine industry training, education, and certification program dedicated to DTC sales and marketing. Learn more at https://wineindustrysaleseducation.com/. 

About RedChirp 

RedChirp helps wineries harness the power of text messaging to delight customers, increase sales, and streamline operations. From personalized two-way conversations to automated notifications and bulk marketing campaigns, RedChirp empowers wineries with modern communication tools built for the industry’s unique compliance environment. RedChirp integrates seamlessly with leading DTC platforms and now includes Guest Check-In at no additional cost. Learn more at https://redchirp.com/.