Let’s face it; wine is first and foremost an agricultural product and agriculture is a tough business. The demanding nature of viticulture management necessitates robust and precision-engineered vehicles to navigate diverse landscapes, challenging weather conditions and structured vineyard layouts reliably and efficiently.

Can-Am, an iconic brand of BRP Inc., is at the forefront of innovation for the agricultural industry with their new lineup of all-terrain vehicles (ATVs) and side-by-sides (SSVs) designed specifically for 2026. These vehicles are not merely recreational—they are essential tools for the winemaking process.

The groundbreaking 2026 Can-Am Defender HD11is engineered for optimal performance, featuring a 999cc inline three-cylinder Rotax ACE engine that delivers an impressive 95 horsepower and 70 lb-ft of torque. With class-leading payload capacities of 2,500 lbs towing and up to 600 lbs in the cargo bed, this machine is tough enough to handle the most demanding work. The Defender’s heavy duty suspension, intuitive controls, and ergonomic seating provide the comfort needed for long days in the field. Plus, Can-Am vehicles are optimized for range and economy, reducing operating costs without compromising performance where it counts.

The 2026 Can-Am Outlander Electric is the world’s first mass-produced electric ATV, representing a significant evolution in utility and function. Equipped with the innovative liquid-cooled Rotax ePower unit, the Outlander EV delivers near-silent performance, instant throttle response and effortless maintenance. With a towing capacity of 1,830 lbs and a total of 360 lbs front and rear rack capacity, it is ideal for hauling tools and supplies. The Outlander EV charges from 20% to 80% in just 50 minutes with a level 2 charger and delivers up to 50 miles range.

Additionally, Can-Am’s 2026 Outlander Pro HD5/HD7 ATVs bring serious utility with work-ready power, featuring work-tuned Rotax strength, a low maintenance pDrive clutch and a rugged alloy chassis, built for the long haul. This high-performance ATV combines generous ground clearance, optimized ergonomics and smart storage solutions designed to carry tools, haul gear and keep riders comfortable for those long hours and demanding days in the field.

Can-Am is committed to supporting the agricultural community through a variety of financial incentives for both single and multi-unit purchases for 2026. As Vanessa Barriere, Offroad Retail Operations Manager at Can-Am, explains, “If you just need one vehicle, we offer an additional year of warranty on top of our promotional financial package. For multiple unit purchases, rebates can reach up to $3,500 per unit.” Additionally, both the Agricultural/ Commercial Single-Unit and Multi-Unit programs offer 10% off on select ATV and SSV accessories when purchased through Agricultural/Commercial program.

For more information on Can-Am, their financial incentive packages and to check out their ATV and SSV 2026 models in person, visit Can-Am’s exhibitor space outdoors in booth J, or inside the Grace Pavillion at booth 403 at the 13^th Annual North Coast Wine Industry Expo Conference and Trade Show Thursday, December 4, 2025 from 9:00 am-4:00 pm at the Sonoma County Fairgrounds in Santa Rosa, CA.

For more information about Can-Am’s financial incentive packages and to discover our innovative lineup, please visit BRP Inc., the parent company of Can-Am, a global leader in powersports and propulsion systems for over 80 years, at brp.com.