In this WIN Insiders special edition, George interviews Pat Delong, managing partner and founder of Azur Associates, a wine industry consultancy specializing in mergers and acquisitions and strategic advisory. Pat shares his 30-year wine business journey and how Azur evolved into a full-service firm combining consulting with M&A expertise. The conversation covers critical topics including wine industry real estate and brand valuations, preparation strategies for owners considering exits, market oversupply impacts, and the influx of new private investors with long-term horizons.

Learn More: https://www.azur-associates.com/.