Going to the movies sounds like a fun, relaxing evening, but for Laurie Millotte, watching Jurassic World on the big screen was the spark that led to eight transformative years (and counting) building a new company. As she watched the incredible CGI technology bring dinosaurs to life, Millotte knew she could do the same thing with bottle shots, giving wineries a faster, easier way to create them. 

As an accomplished wine label designer, she had long been frustrated with poor-quality bottle shots and the inconsistent imagery across winery portfolios—and even went so far as to set up her own photo booth and wrestle with photographing highly reflective glass and metallic labels herself.

“It's challenging to take great pictures of wine bottles,” says Millotte. “It's like taking a selfie in a house of mirrors. But bottle shots matter—they appear on marketplaces and DTC websites, distributors send them to retailers and restaurants, they accompany articles, reviews and awards presentations. Studies show that more than two-thirds of shoppers say high-quality product images play a crucial role in their buying decisions.” 

Outshinery Studio is ideal for complex labels, print finishes, or when wineries need extra content like lifestyle images or recipes. 

She has built Outshinery Studio into a leader in the use of 3D photorealistic marketing imagery, serving 2,000+ brands worldwide, from boutique wineries to global groups. The company integrates human expertise and the latest high-tech software to produce stunning, customizable renderings of bottles, lifestyle images, videos, recipe pairings, custom content and more.

Now, she is introducing Outshinery Lite, an easy-to-use bottle shot generator that produces perfect bottle shots in under an hour for just $29 per shot. Wineries answer a few questions about the bottle's style and color, upload their label files, position them on the mockup, review the proof, and check out. Once done, less than an hour later, they can download high-quality, automatically 3D-rendered images. That means no more waiting weeks, no shipping bottles around the world, and no paying for expensive photoshoots that you’ll have to redo with every new vintage.

Create stunning bottle shots like these in under an hour with Outshinery Lite—just $29 per shot! 

Millotte explains that “We launched Outshinery Lite to democratize Outshinery Studio and make it more affordable and accessible even for small or mid-sized wineries with budget constraints, no matter where they are located. We’ve taken all of our human craft and expertise, reworked the technology behind the scenes, and now it is fully automated. It’s powered by real 3D expertise: not flimsy mockups, not unproven AI gimmicks. And it’s built to grow over time, with new angles, environments, and easy updates.” 

Wineries need only upload their wine labels—no need for actual bottles—and select from a mix-and-match library to digitally construct a photorealistic 3D image of their product. Outshinery Lite offers 9 common wine bottle shapes, 9 glass colors, 13 wine shades, and 17 closure colors—nearly 18,000 possible variations, all distilled into a simple 1-2-3-4 selection process. The trickiest parts of photographing bottles—lighting and reflections—are perfect every time and consistent across every shot.

Outshinery Lite bottle shots are also perfect for rebranding or new products—even before the physical SKU exists. Web designers, agencies and those building Shopify sites can quickly generate high-quality images for product pages. Millotte is working on partnerships with Shopify theme makers and actively developing a direct app integration with Commerce7, so users can seamlessly publish product shots to their storefronts.

Discover how effortless bottle photography can be with Outshinery Lite—your winery’s perfect image for $29, ready in under an hour.