State of the Industry: Why Wine Clubs? 

Watch the full recording of vinSUITE’s opening keynote to see how leading wineries are growing clubs in a softer market—by reducing sign-up friction, making commitment flexible, and keeping members engaged between shipments.

The panel shares field examples from tasting rooms and clubs, then maps them to simple operational changes you can test this quarter. You’ll leave with practical ways to shorten the join flow, add flexible commitment (pause/skip/swap or prepaid), and build habit-keeping touches between shipments—plus the metrics that show it’s working.

• Reduce tasting-room friction: capture contact earlier and streamline the join flow.
• Flexible commitment: pause/skip/swap and prepaid balances convert “almost” members and save cancels—without discounting.
• Between-shipment engagement: one planned touch + a simple cancel-save step keeps the habit alive.

Speakers: Jason Curtis (vinSUITE), Jen Warrington (WISE Academy), Megan Currie (The Wine Lass)

Ready to apply the ideas to your club? In 5 minutes, the  Wine Club Scorecard  walks you through a questionnaire and returns a personalized, in-depth (20+ page) report with prioritized next steps and checklists you can use in your next planning meeting.