Early Bird Pricing Starts Now Through End of September

Wine Industry Network has opened registration for the 13th Annual North Coast Wine Industry Trade Show & Conference (WIN Expo), scheduled for Thursday, December 4th, 2025, at the Sonoma County Fairgrounds and Event Center in Santa Rosa, CA.

WIN Expo is the largest trade show and conference focused exclusively on the Sonoma, Napa, Mendocino and Lake County wine regions. The Expo has become THE year-end business and networking event for North Coast wine industry professionals to celebrate the success and achievements of the past year, reconnect with colleagues, foster new connections, and prepare for a thriving 2026. The event is set to include nearly 300 exhibitors showcasing the latest products and services as well as outdoor exhibits, trial tastings on the trade show floor and a robust educational conference. 

“The WIN Expo continues to be a cornerstone event for the North Coast wine industry,” said George Christie, Founder and CEO of Wine Industry Network. “What sets it apart is threefold: the top-tier vendors on the trade show floor, the highly relevant conference sessions designed around real challenges our industry faces, and the unmatched convenience. It’s the one day of the year where winemakers, growers, sales and marketing professionals, winery & vineyard owners can discover new tools, learn from experts, reconnect with peers—and still make it home in time for dinner,” Christie added.

WIN Expo’s educational conference is focused on highlighting the latest research and innovations available to wine industry professionals. The sessions are designed as interactive learning workshops for all sectors: Winemaking & Production, Sales & Marketing, Business Strategy & Leadership, and Vineyard Operations. Some of this year’s topics include: 

• Cultivating a Timeless Wine Brand in Changing Times
• Drinking From the Data Hose: How Wineries Sort Through the Information Masses to Identify Impactful Insights
• The AgTech Investment Dilemma: Determining Which Tech Solutions Meet Your Needs
• Reinventing Sulfite-Free Winemaking: Proven Strategies for Stability and Market Success
• Next Gen Wine: How Wineries Can Win with the Modern Consumer Through Influence, Identity, and Occasion
• Name Recognition: Transforming Vineyard Identity into a Strategic Marketing Asset
• Navigating the Bulk Wine & Grape Markets: Trends, Pricing & Strategic Insights

See all of the conference topics at wineindustryexpo.com/conference.php.

“North Coast professionals should make the WIN Expo a priority every year, but 2025 makes it absolutely essential,” said George Christie, Founder and CEO of Wine Industry Network. “The past year has continued to test wineries, growers, and vendors across the board. The businesses that will come out stronger are the ones willing to embrace change—whether that means new strategies, new technologies, or a completely new way of thinking. That’s exactly what the WIN Expo is designed to deliver,” Christie added.

To see the full list of this year’s conference topics, expert speakers, and registration information, please visit: wineindustryexpo.com.