Shared Marketing, Shared Success: The $100 Winery Marketing Tool
August 08, 2025

Picture this: 20 wineries each contribute $100 and collectively receive a sophisticated marketing tool that works 24/7 for years to come, referring business to each other, marketing their area, and creating memorable experiences for visitors. With HipMaps' Harvest Special it's even easier for groups of winery partners like yours to maximize your marketing budget with a collaborative HipMap!

The Math That Makes Sense

With HipMaps' Harvest Special*, your group receives a 10% discount on a custom HipMap, bringing the normal $1,999 price down to $1,799. AND you receive unlimited HipMaps app uses for the first year! When shared among 20 participating wineries, that breaks down to just $90 per winery in year one with no additional charges.

After the first year, HipMaps app hosting ranges from $100 to $1,000 annually depending on usage, meaning each of your 20 wineries would contribute between $5 and $50 per year for ongoing hosting – still less than most wineries spend on a single advertisement!

Of course, the more you invite to participate in your HipMap the lower the cost for each participating business. You could invite restaurants or wine shops that carry local wine, or other partner businesses.

See It In Action

Want to see exactly what your $90 investment creates? Watch this 3.5-minute video as HipMaps Founder Rachel LeRoy shares examples of HipMaps designs and demonstrates the features of HipMaps interactive app.

Printable, Digital and In The App

Each participating winery in your group receives the professionally designed, custom-branded HipMap that works both as a printed piece for your tasting rooms and as an interactive experience through the HipMaps app. Your visitors see their real-time location on your branded HipMap, read personalized comments about each winery, access website links, and get turn-by-turn directions – all while staying connected to your group's collective brand.

The HipMap image can be used on all of your websites, social media, and email marketing campaigns as well as in regional marketing materials. It makes the younger generations especially happy with the interactive app, and it can be printed for those who prefer paper maps – making it a perfect addition to a wine club shipment.

Beyond the Numbers

What makes this investment particularly smart is how it transforms your individual marketing efforts into collective strength. Instead of your group of 20 or 30 wineries each spending your marketing budgets in isolation, you're pooling resources to create something more impactful than any single winery could achieve alone. The result? A professional and unique tool that elevates your entire region's visitor experience while building genuine partnerships between neighboring wineries and the community.

Whether you are a formal winery association or an informal group, or you are wineries and businesses within the same ownership family, this collaborative approach creates wins that extend far beyond the modest financial investment. Ready to collaborate and create something impactful? Connect with us at HipMaps.com and let's chat about how we can best help your group reach new heights!

*Our Harvest Special ends on October 1, 2025. Your HipMap must be purchased by October 1st - but there is no deadline to start the design.

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