The Missing Link Between Production and Sales

When you’re involved with wine inventory and sales, a few nagging questions can keep you up at night… "Did we get our excise tax payment right this month?" or "Was that library wine really still available?" or "Did we ship enough wine to our warehouse for wine club processing?" These are tough questions to answer if your case goods inventory isn’t reliable.

It's not uncommon for a few cases of wine to fall through the cracks. In a warehouse with dozens of SKUs, dark corners can hide inventory from the team—leading to missed sales, overpaid taxes, or incorrect wine club shipments when outdated spreadsheets are the only source of truth.

“What's unique about the wine industry is the diversity of its sales channels,” explains Ashley Leonard, CEO and Co-Founder of InnoVint. "You're selling direct to the consumer a few different ways, occasionally direct to trade, and often using a network of distributors. That complexity makes it hard to rely on spreadsheets for accurate case counts.”

A Modern Inventory System Built for the Way Wineries Operate

For over a decade, InnoVint’s cloud-based platform has helped wineries implement transparent and efficient business management systems. “We are a technology company,” Leonard says, “and in addition to our software, we deliver lots of education to help wineries run better businesses.” 

SUPPLY is InnoVint's new case goods inventory solution, designed to give every team - production, sales, finance, and compliance - instant visibility into inventory across all locations: winery, tasting rooms, storage warehouses, and fulfillment centers. 

It joins other InnoVint products, including GROW (vineyard), MAKE (production), and FINANCE (costing), to complete InnoVint’s all-in-one winery operations platform.

“SUPPLY is the gateway that links back-of-house operations to the sales operations,” says Leonard. “It answers the critical question, ‘What do we have that is available to sell today?’”

InnoVint SUPPLY provides real-time case goods tracking from bottling to depletion, including on-order inventory and fulfillment status. It also integrates directly with order management systems like Commerce7, syncing depletion and restocking data automatically to prevent double-entry or data lag.

Real Results: Time Saved, Accuracy Gained

With InnoVint’s full suite of products, every team member has real-time access to bulk and finished case goods inventory, which ensures taxes are paid accurately and eliminates back-and-forth communications about availability. 

“Before SUPPLY, I'd get texts from the owners, sometimes late at night, asking about inventory,” says David Harris, Assistant Winemaker at Bergman Family Vineyards. “Now they check themselves. Everyone's happy because they're getting the information faster.”

Larry Harris, the owner of Bayernmoor Cellars, agrees, ‘Inventory management used to take 10 hours a month. With SUPPLY, it's down to 1.’  

“If you're not managing case goods inventory well, you can get in hot water fast. One customer told us SUPPLY illustrated they were previously paying double tax on everything!” says Leonard.

“SUPPLY is an easy system to use for managing inventory across multiple locations, bonds, and tax statuses,” says Melissa Aellen, Director of Winery Operations at Linganore Wine Cellars. “Transferring, depleting, and adding inventory is simple enough that everyone can help ensure our inventory is always accurate.”

Improve Sales Velocity with Real-Time Inventory For Everyone

Whether you’re prepping for wine club allocations, fulfilling large distributor orders, or answering a customer email in the tasting room, having accurate inventory isn’t just nice to have. It’s critical to keeping your business moving.

“When you have reliable inventory data, you empower every team to sell more confidently,” says Leonard. “Centralizing inventory creates more opportunities to move wine - through both wholesale and DTC - without second-guessing or overpromising.”

To learn more about empowering your winery team with SUPPLY’s single, accurate source of truth for inventory, request a demo here.