Regenerative Organic Certification isn’t just checking a box—it’s transparently proving an authentic commitment to ecosystem, soil, and human health, as well as gathering the necessary data to do so. Part of the goal of every grower pursuing this work is differentiation: higher integrity and higher quality products to market at higher value. The difficulty is that food and beverage are still largely commoditized (even more so in fresh produce), consumers and retailers do not fully understand “regenerative” and pricing premiums for regenerative products are not yet ubiquitous.  

Many growers can’t stomach the risk without the reward, nor can they build a consumer-facing brand on their own. How do we build a market for regenerative agriculture and products, make it accessible (and affordable) for all growers, while maintaining the integrity, value and premium for regenerative growers? 

Join Christopher Gergen, CEO of the Regenerative Organic Alliance (ROA), and Charlie Dubbe of Agrology for a conversation focused on how regenerative organic certification can work for growers and how we collectively can build a marketplace for regenerative goods. We’ll explore the standards and practices behind the label, and more importantly, the results they drive—like increased crop quality, improved ecosystem function, market-place differentiation and improved long-term profitability. Learn how growers are restoring their land by leaning into regenerative principles rooted in both science and tradition, how they are measuring the impacts to improve their bottom lines, and how the ROA is amplifying their stories and working to build markets for their regeneratively grown crops. If you're looking to future-proof your farm, grow healthier crops, and stand out in a competitive marketplace, this webinar is for you.

Aug 1, 2025 11:00 AM in  Pacific Time (US and Canada)

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