Wine fulfillment isn’t just about getting bottles from point A to B—it’s about delivering an exceptional customer experience while keeping costs under control. In this Wine Sales Symposium session, Devin Joshua and Jim silver from WineDirect will break down the key strategies wineries can use to streamline fulfillment, minimize expenses, and enhance customer loyalty. From smart inventory management to optimizing packaging, discover how the right fulfillment approach can drive both efficiency and satisfaction.

Join us at the Wine Sales Symposium, May 14 at the Hyatt in Santa Rosa.

The Secret to Seamless Wine Fulfillment: How to Reduce Costs While Improving Customer Satisfaction

Register with promo code: WINEDIRECT2025 to get $20 off the ticket price

Devin Joshua, VP of Fulfillment Sales

Devin Joshua is a seasoned wine industry executive and currently serves as Vice President of Fulfillment Sales at WineDirect. With more than 25 years of experience across nearly every tier of the wine business, he brings a uniquely well-rounded perspective to fulfillment strategy. Devin has worked for leading wine distributors and importers, served as a Sales Director for some of Napa Valley’s most prestigious luxury wine brands, led winery operations as a General Manager, and directed DTC programs with a focus on Wine Club, Ecommerce, and Tasting Room sales. He has used his decades of industry experience to develop smart, scalable solutions for WineDirect Fulfillment clients, helping them streamline operations, reduce costs, and deliver an exceptional customer experience. At WineDirect, Devin partners with wineries across the country to refine their logistics, optimize inventory flow, and build more resilient DTC programs.

James (Jim) Silver, Chief Sales Officer

James Silver has over 30 years of experience in the wine industry, managing wineries and vineyards in New York and California. Recently, he joined the fulfillment side of the industry. Jim has held sales and leadership roles with Rémy Martin, Hess Collection, Martinelli, Anderson’s Conn Valley, Alejandro Bulgheroni, and Bonny Doon Vineyard. He has also founded an import company, created dozens of brands and labels, exported American wines to 24 countries, and was a trade liaison to China. Jim recently authored a book on wine sales and marketing. He lives in Napa with his wife, Claire, and their three children.