Wine Sales Symposium
OPENING SESSION

State of the Industry: The Wine Market and Consumer Are Evolving – So Should You

Wine sales are shifting, and consumer behavior is changing—but not always in the ways the headlines suggest. To help make sense of it all, we’re kicking off the 2025 Wine Sales Symposium on May 14th with an opening session led by Dr. Chris Bitter, Senior Wine and Grape Analyst at Terrain / American AgCredit.

In this insightful and interactive session, Dr. Bitter will explore what’s really behind the recent declines in wine consumption and provide a deeper look at the trends shaping both retail and DTC sales channels. He’ll address the structural challenges facing the industry, offer a forward-looking outlook, and share where innovative wine brands are still managing to grow despite headwinds.

This session is designed to help you make informed, strategic decisions and adapt to the realities of a changing marketplace. Don’t miss your chance to gain the insights you need to stay competitive and lead with confidence.

Chris Bitter, Ph.D.
Senior Wine & Grape Analyst / Terrain, American AgCredit
In addition to the opening session and conference program, the event will include an outdoor catered lunch and a special end-of-day networking wine social featuring local wines. Attendees will have an opportunity to visit with onsite sales & marketing resources exhibiting at the event and network with winery owners, marketing executives, sales professionals, wholesale distributors, and DTC experts leading to potential new business relationships and collaborations.