Wine Sales Symposium

Insights, advice, and actionable takeaways for wineries looking to grow sales and profits.

Join us May 14, 2025, in Santa Rosa, CA for the Wine Sales Symposium, a one-day event designed to equip wineries with the insights, strategies, and tools needed to thrive in today’s competitive market.

This year’s symposium kicks off with the State of the Industry session, offering a deep dive into current market trends, shifting consumer behaviors, and where new growth opportunities are emerging. From there, attendees will explore a wide range of sales-focused sessions covering everything from brand-building through archetypes and earned media strategies, to modern approaches for wholesale success, wine club growth, and social media engagement. The day will conclude with a dynamic panel, Cracking the Code, featuring wine brands that are not just surviving—but thriving—in today’s challenging market. These leaders will share real-world strategies, creative thinking, and the smart moves that have fueled their success.

Session Topics will include:

State of the Industry: The Evolving Industry Market and Wine Consumer
How Archetypes Make Unforgettable Wine Brands
Mastering Modern Media: How to Get (and Leverage) Coverage That Drives Sales
Unlocking Wine Sales: Strategies for Wholesale Success
The Evolving Tasting Room Experience: How to Drive Sales and Increase Customer Loyalty
New Markets, New Strategies: Expanding Your Marketing Mix to Reach New Customers for Your Brand
The New Wine Club Playbook: Reimagined Strategies for Recruitment, Retention, & Growth
Social Media Strategies to Grow Your Audience—and Sales
Cracking the Code: The Wine Brands That Are Thriving Against the Odds

Along with the conference program, attendees can enjoy a beautiful outdoor catered lunch and network at a special end-of-day wine social featuring local wines.

Attendees will also have the opportunity to visit with onsite sales & marketing resources exhibiting at the event and network with winery owners, marketing executives, sales professionals, wholesale distributors, and DTC experts leading to potential new business relationships and collaborations.