According to McKinsey, Influencer Marketing – the collaboration between brands and popular social-media users to promote products and services – has grown to become a $20+ billion industry. It has gained popularity with the rise of platforms like TikTok and Instagram, especially in the fashion and beauty industries. Mintel research found that nearly half of consumers have made a purchase through social media, and the #tiktokmademebuyit hashtag has received 15 billion views. Social is growing as a shopping channel, and influencer marketing is becoming a powerful sales tool. Getting product into the hands of influencers – and in front of their audiences - is key to a successful influencer marketing campaign.  

Read Our Influencer Kit Design Considerations Guide