First impressions can make or break a brand, and impulse decisions account for one-third of purchases. Secondary packaging is often the first interaction consumers have with a product, but it can be overlooked and under-valued by companies. There is a lot more to secondary packaging than paper cartons. It can take many forms and use many materials, including flexible pouches, paper tubes, rigid boxes, shrink sleeves, and carrier packs.

Effective and innovative secondary packaging can improve shelf impact, create unique and memorable user experiences, elevate brand perception, and add value. Is it time to give your secondary packaging a second look?

Here are some trends and considerations for secondary packaging development.

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