A lot has been made of the “minimalist” design trend that has gained momentum over the last several years. This refers to brand design that embraces a simple, subdued, and uncluttered aesthetic. Consumers often associate minimal package design with premium or “clean” products with higher quality or fewer ingredients.

A recent Journal of Marketing study of 1,300 packages in the largest supermarket chain in the U.S. found that “the simplicity of the package design is positively associated with price.” So, using a minimalist package design for your brand may seem like a no-brainer. But it’s not that simple.

Here are some pitfalls to avoid when implementing the minimalist design trend.

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