Sales Trends and Predictions, Consumer Motivation, Wine Club Retention, Navigating Wholesale Distribution, Wine Marketing Winners, and MORE!

Join us Thursday, May 16, 2024, in Santa Rosa, CA, for this one-day event focused on delivering insights, advice, and predictions from industry leaders and winery executives from thriving brands sharing their strategies for succeeding in this competitive landscape.

The Symposium program will open with a keynote address by Ben Dollard, President of Treasury Americas, and continue with topics that cover insights into customer demographics, industry sales trends and predictions, luxury wine consumer motivations & behaviors, converting website traffic into revenue, wholesale channels success, wine club retention, and more!

Session panels will host speakers from notable brands that include Clif Family Winery & Farm, Customer Vineyard, DaVero Farms & Winery, Distinguished Vineyards, Far Niente Family of Wines, Knights Bridge Winery, Libby Wines, O'Neill Vintners & Distillers, Pedroncelli Winery, REPRIS Wines, Rombauer Vineyards, Ste. Michelle Wine Estates, Treasury Americas, Wilson Artisan Wines, and MORE! 

Session Topics will include:

• Succeeding and Growing in the Wholesale Channel
• Understanding High-End Wine Consumers: An Overview of Motivations and Behavior
• Data-Driven Insights: Sales Trends and Predictions
• Boosting Brands, Traffic, and Sales with Digital Winery Marketing
• Customer Communication: Growing Sales & Relationships
• Mastering Wine Club Retention: Strategies for Sustainable Growth
• Tackling Demographic Shifts: Attracting & Retaining New Audiences
• Understanding High-End Wine Consumers: An Overview of Motivations and Behavior

Along with the conference program, the event will host a beautiful outdoor catered lunch, a special end-of-day networking social featuring local wines, and a new addition to this year’s event - a presentation of the 2024 Wine Marketing Award Winners.

Attendees will also have the opportunity to visit with onsite sales & marketing resources exhibiting at the event and network with winery owners, marketing executives, sales professionals, wholesale distributors, and DTC experts leading to potential new business relationships and collaborations.

Come join us Thursday, May 16th, to
"Uncork Your Sales Potential to Increase Profits"