Registration is open for the Wine Sales Symposium, a one-day event focused on delivering insights, advice, and predictions from industry experts to wineries looking to grow sales and/or profits.

This year's Wine Sales Symposium program kicks off with discussions on navigating the wholesale channel and digital marketing strategies for thriving in this competitive environment. The event program will continue with discussions on cultivating customer connections to drive growth and a comprehensive overview of the current state of the wine industry and the wine consumer. These sessions will host experts providing insights and answering attendees' toughest questions on what's working and what's not in wholesale distribution and the competitive world of digital winery marketing:

Regardless of whether you represent a portfolio of brands or a single wine brand, it is essential to foster relationships with both customers and distributors. Strong winery distributor relationships are essential for maximizing distribution, sales, and brand presence in the market.

This session will provide direction for navigating this dynamic landscape and share the effective distribution strategies used by successful brands to penetrate new markets and expand their reach while continuing to evolve, and acquire new consumers while never alienating existing... READ MORE


As consumers increasingly turn to online channels for researching and purchasing wine, the significance of a robust online presence cannot be overstated. Investing in digital marketing efforts aimed at driving website traffic not only expands the reach of the winery's brand but also provides valuable insights into consumer behavior and preferences.
This session will host a candid conversation about what's working and what's not in the world of digital marketing. This panel will tackle your toughest social media, SEO, email marketing, content marketing, website design, e-commerce optimization, and local search optimization questions and get unscripted... READ MORE

In every industry, a key characteristic shared by all successful businesses in the long term is their capacity to adapt over time, particularly as new generations come of age. It's time for wineries to do the same.

This session will review best practices in customer communications and how effective communication strategies can adapt marketing programs to resonate with today's consumer preferences, ultimately driving growth in sales and cultivating lasting connections with customers.... READ MORE

This session offers a comprehensive look at the current state of the wine industry and consumer trends, along with predictions for the future.

Attendees will gain valuable insights on the performance of the wine industry in both wholesale and direct-to-consumer (DTC) channels, as well as understanding consumer behavior - specifically of Northern California wine consumers, along with strategies for wineries to enhance their targeting and engagement efforts. READ MORE

To view session information, full speakers line-up, and event details, click here.