ATPGroup, a leading distributor of ingredients, cellar supplies, chemicals, and cleaning & sanitation solutions to wineries, is proud to announce that its Velocity Sales Team has achieved Hazard Analysis and Critical Control Points (HACCP) and Safe Quality Food (SQF) certifications. This significant milestone underscores ATPGroup's unwavering dedication to maintaining the highest standards of quality, safety, and compliance within the wine industry.

HACCP is a systematic approach to identify, evaluate, and control food/beverage safety hazards, ensuring that products are safe for consumption. SQF certification focuses on the comprehensive implementation of food/beverage safety and quality management systems. Both certifications are internationally recognized and serve as benchmarks for excellence in food/beverage safety management.

To attain HACCP and SQF certification, members of ATPGroup's sales team underwent rigorous training and examination processes, demonstrating their proficiency in food safety principles, risk assessment, and regulatory compliance. This achievement reflects ATPGroup's ongoing investment in professional development and its commitment to equipping its staff with the knowledge and skills necessary to deliver superior service to customers.

The importance of HACCP and SQF certification to our customers cannot be overstated. By having a certified sales team, ATPGroup ensures that its customers receive expert guidance and support in selecting products that meet the highest standards of safety and quality. With a deep understanding of food/beverage safety principles and regulations, our sales team can provide invaluable assistance in navigating complex compliance requirements and implementing best practices in sanitation and hygiene.

David Kolp, Senior Director of Velocity Products for Wine & Juice at ATPGroup, expressed excitement over the certification of his team. “This milestone underscores our ongoing commitment to serving wineries as a trusted partner. These certifications allow us to better understand the standards and regulations to which our clients adhere. We will continue to strive to be a resource for all of our valuable customers."

With HACCP and SQF certified sales teams, ATPGroup continues to set the standard for excellence in the distribution of ingredients, cellar supplies, chemicals, and cleaning & sanitation solutions to the wine industry. Customers can rely on ATPGroup to deliver products that not only meet their needs but also exceed their expectations for safety and quality.

For more information about ATPGroup and its range of products and services, please visit ATPGroup.com, e-mail CASalesOrders@ATPGroup.com, or call (707) 836-6840.

About ATPGroup:

ATPGroup was founded as a family business in 1991 and is now a leading supplier to the North American wine industry. We strive to provide solutions and create value for our customers by offering an unparalleled range of high-quality products and services including enology specialty items, cellar supplies, production equipment, parts & servicing, mobile filtration and other services, cleaning & sanitation solutions, and glassware. The ATPGroup team is made up of industry veterans, winemakers, cellar masters, and product specialists who are available to provide technical expertise and innovative solutions. Our multiple warehouses are strategically located across the country to serve customers throughout the U.S., Canada, and Mexico.