For Immediate Release

February 15, 2024

Northern Sonoma County, CA – It's not just any road; it's the Wine Road! We're thrilled to announce a new way for wine lovers, educators, and hospitality heroes to dive deep into the world of Sonoma County's liquid treasures. Drumroll, please... introducing the Wine Road Ambassador Program! 🍇🎉

Almost as rich as a glass of vintage Cabernet Sauvignon, Wine Road's history stretches back nearly half a century. We've spent decades helping folks saunter through Sonoma County's awe-inspiring vineyards, and now we’re serving up an opportunity to get even closer to the magic that makes our corner of the world so sip-worthy.

Whether you're a local hospitality maestro, a wine educator with a thirst for viticulture knowledge, or a wine enthusiast plotting your next escapade among the vines, this program is for you.

We've put together a nifty "Study Guide" that's as fun as our barrel tastings. It's stuffed with fascinating facts and stories about Wine Road, our vibrant history, and the sprawling beauty of Sonoma County. Accompanied by a video featuring folks from our local hospitality scene, you're in for an educational treat.

But wait, there's more! After you soak up all that knowledge, strut your stuff by taking a short online quiz. Get it right, and voilà – you're a Wine Road Ambassador! We'll even pin you – super cute Ambassador pin included – with enough flair to make your sommelier friends green with envy. Wear it, share it, and declare your love for Sonoma County's wine legacy.

Ready to hit the Wine Road and show off your newfound ambassadorial status? Pop open your laptop and cruise on over to WineRoad.com/WineRoadAmbassador. It's your first stop on the journey to becoming a bona fide Sonoma County connoisseur.

About Wine Road:

The Wine Road is a travel resource for those looking to visit the region, which is famous for its renowned wine producers and cuisine, scenic beauty, and wine country lifestyle. The association hosts three celebrated wine events throughout the year, “Winter WINEland” in January; “Barrel Tasting” in March; and “A Wine and Food Affair” in November. Made up of 130 vintners and 30 lodgings throughout the Alexander, Dry Creek, and Russian River Valleys in Sonoma County, something is always going on along the Wine Road. To plan your next trip, please visit: www.wineroad.com. For additional information call 707-433-4335, or e-mail at info@wineroad.com, Find Wine Road on Facebook, Instagram, Tik Tok, X (formerly Twitter), LinkedIn, and Pinterest.

So, let's raise a glass to our new ambassadors—here's to the stories we'll tell and the wines we'll discover. Becoming a Wine Road Ambassador isn't just about exploration; it's about celebration. Cheers to that!