This workshop will teach you how to elevate your winery's e-commerce efforts on a budget of $1,000 to $5,000. We will cover everything from building a strong foundation for your ecommerce success to running and optimizing Performance Max campaigns.

Learning Outcomes: By the end of this workshop, you will be able to:

• Master the basics of Google Merchant Center Google Analytics 4 (GA4), Google Tag Manager (GTM), SEO, and Google Merchant Center for ecommerce success.
• Set up your Google Merchant Center, Google Ads account, and link them to GA4.
• Create and run Performance Max campaigns.
• Target the right audience with your campaigns.
• Develop creative that will resonate with your target audience.
• Optimize your campaigns for maximum results.

Who Should Attend:

This workshop is ideal for wineries that are looking to grow their ecommerce sales but have a limited marketing budget. It is also a great refresher for wineries that are already running ecommerce campaigns but want to learn how to improve their results.

Register here.