The rise of 3D renders in product marketing
October 16, 2023

Why today's biggest brands rely on CGI images, not traditional photography

In the competitive world of marketing, it's essential to stay ahead of the game. Standing out from the crowd is critical to gain traction, attract customers, and increase sales. One of the most significant innovations in recent years has been the widespread adoption of 3D renders for product and brand photography. 

In today's digital age, many leading brands, including Apple and IKEA, have adopted 3D renders for brand and product photography for several compelling reasons. Well-known wine industry staples including Penfolds, Kendall-Jackson, Cline, Wente, and Wolf Blass are using 3D renders to showcase their products, and it's paying off. 

In this post, we'll explore why 3D rendering is better than traditional photography, and how it can benefit wine marketers, winery owners, and wine enthusiasts. Let's explore the advantages of 3D renders and how they can effectively reach more customers at scale in 2023 and beyond.

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Short summary

  • The history of photorealistic renderings
  • Which brands use this technology?
  • Reasons why top brands choose product visualization services 
  • Advantages of 3D renders over traditional photography
  • How realistic renderings reach more customers at scale
  • Outshinery solutions for the alcohol industry
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