This course offers essential tools and insights for wine and alcohol industry suppliers and distributors to excel in sales and management. Immerse yourself in strategic route-to-market approaches, refine client-centric sales skills, and master territory management within the complex 3-tier system.

Learning objectives

• Identify opportunities by sales channel and account type
• Understand distributor management techniques
• Develop marketing and merchandising concepts
• Compose and communicate pricing calculations
• Deliver professional presentations involving analytics
• Identify inefficiencies and develop improved solutions

Learn more here.