Search: copywriting (Companies, News, Events, Products, Videos)
Interactive Packaging is Having a Moment
It’s Saturday, and I’m reading an article about the launch of Pepsi Co.’s new “Bubly Burst” product this week. The soft drink powerhouse is trying to shake up a previousl read more
Using Artificial Intelligence to Enhance Creative Juices
It’s one of those cliches that turns out to be true: “AI isn’t coming for your job, but someone using AI is.”Artificial Intelligence will turn out to be the next real “ki
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Interview from 'The Swirl" with Susan DeMatei of WineGlass Marketing
DEC 14, 2023TALKING TO THE QUEEN OF WINE INDUSTRY DIGITAL ENDEAVORS ABOUT HOW TO MAXIMIZE YOUR SMALL WINERY WEBSITE IN 2024…To round out 2023 on a high note, this week we have an interview with read more
8 best practices for creating effective wine ads
It's time to give your customers a taste of something extraordinary — get ready to uplevel with these helpful tips.With so much competition in the world of wine, it can be difficult to stand
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Announcing Ecommerce Copywriting from Outshinery
Ecommerce copy is your secret weaponGet conversion-focused copy for wine, for your website and sales channels.For shoppers, it's about finding one, two, or three reasons why your wine fits into th read more
VinterActive Introduces AI-Assisted Text Messaging for DTC Wine Marketing
Get conversion-focused copy for wine, for your website and sales channels
Ecommerce copy is your secret weaponFor shoppers, it's about finding one, two, or three reasons why your wine fits into their life right now. Though background information must be accessible when read more
The Power Of Copy in Ecommerce
How to use messaging that sells more wine onlineWhile the idea of copy, when it comes to content and marketing, often focuses on the big ticket items such as blog posts and newsletters, some of the mo read more
Podcast: Designing Your Beverage Brand with Laurie Millotte
Laurie Millotte is an award-winning designer, world traveler, and the Founder and Chief Amazement Officer of Outshinery. Her company helps wineries of all sizes access high-quality, ready-to-use produ read more
Website Content vs. Blogs — How to Prioritize Both to Grow Your Wine Business
Marketing has always been about telling stories, but wine businesses need more storytelling than any other. Even with a bottle of exceptional wine, a good story sells even more than time, oak, or terr read more
