Search: Liz Thach (Companies, News, Events, Products, Videos)
The Wine Marketing Council Women for WineSense Davis Estates Dr. Liz Thach California Grape Rootstock Commission Caymus Vineyards Dry Fly Distilling Inc. Patrick Donovan Hands Across The Valley Napa Farm Bureau Mendocino Winegrowers Mendocino County Fair Wine Competition Willamette Valley Vineyards Parallel Wine Bar Come Over October Lytton Springs Vineyard Enolytics Quintessential Robert Pepi Jr. Dr. Konstantin Frank Arrow&Branch Sriti Misra Fusillo Alex Gambal WineFi Aaran Daniel Wine Hooligans BevZero Andavi Solutions Guala Closures North America Texas Hills Vineyards Love Cork Screw Head Over Heels LangeTwins Family Winery and Vineyards Resurrection Brands Viña Concha y Toro Laylo
Sonoma State University’s Wine Business Institute Announces 2023-2024 Scholarship Recipients
The Wine Business Institute (WBI) at Sonoma State University (SSU) announced the 2023-2024 scholarship recipients of the Wine Industry Scholars Program (WISP) and the Wine Business Institute Inclusive read more
Luxury Brands Up Their Marketing Game
Coco Chanel once said, “The best things in life are free. The second best are very expensive.” The mistress of iconic fashion couldn’t have stated it more succinctly. Luxury today, a read more
Planning a Virtual Wine & Food Pairing for the Chinese New Year
by Fiona Fang & Liz Thach, MW Chinese New Year is a joyous time of the year, and is also referred to as Lunar New Year, because it is celebrated across many Asian countries. Based on the Lunar calenda read more
Why Are Generation Dates Not Consistent?
Recently I was asked why a wine market segmentation I published last year showing the percentage of wine consumed by Millennials, Gen X, Gen Z and Boomers was not consistent with a more recent study.. read more
Luxury Wine Marketing: 5 Key Insights
Recently, I watched a presentation by Peter Yeung and Dr. Liz Thach in anticipation of reading their new book, Luxury Wine Marketing: The Art and Science of Luxury Wine Branding. Their book is based o read more
Wine Business Institute Announces 2020 Scholarship Winners
Rohnert Park, CA – Wine Business Institute scholarship recipients were recently recognized at a virtual meeting with the WBI board of directors, donors, and School of Business and Economics read more
Sonoma State University Launches Wine Bachelor’s Degree Transition Program for fall 2020
Joint program offers wine production track and bachelor’s degree transition options for Sonoma State University and Santa Rosa Junior College students Sonoma County, CA – The Wine Bus read more
