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The Archetype Advantage: Using Brand Archetypes to Build a Loyal Wine Club
The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity.This will sound counterintuitive to anyone who's
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Irrigation Shouldn’t Require Another Walk Through the Vineyard
Vineyard irrigation has a familiar frustration. You can do everything right and still end the day wondering whether each set actually ran the way you intended.A stuck valve, a pressure issue, a line b
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Vintage 99 Labels: Built to Last, Designed to Impress
Experience the Vintage 99 difference! We’re proud to offer a wide selection of premium label papers and textures, including our very popular, Pristine Felt. With its luxurious tactile feel and u read more
Calm, connected eCommerce - now with a Shopify option
One platform. Two great eCommerce paths.You’ve got choices—and they’re all connected. Activ8 Commerce’s redesigned online store is fast, branded, and synced in real time. Prefe
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Activ8commerce wine-club sales-system winery-POS marketing DTC allocation ecommerce dashboard report Quickbooks Tock Shipping Reservations Table-seating Restaurant Klaviyo Shopify
New: Activ8 Commerce now integrates with Shopify
The winery commerce solution just got more powerful.For 23 years, Activ8 Commerce has been the trusted system powering winery and distillery sales nationwide. Our all-in-one solution already connects
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Activ8commerce wine-club sales-system winery-POS marketing DTC allocation ecommerce dashboard report Quickbooks Tock Shipping Reservations Table-seating Restaurant Klaviyo shopify
Encore Glass Launches New Website, Marking a Milestone in Its 50th Year
FAIRFIELD, Calif., August 29, 2025 – Encore Glass announced today the launch of its redesigned website, a platform built specifically for the wine industry. As one of the only wine bottle distri
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Redefining tradition: The Evolution of Rutini Wines
Rutini Wines is an emblematic winery in Argentina and a benchmark in the international wine market. Based in Argentina, Rutini has a rich history in the region dating back to the early 20th century, w read more
Crushing It With Data: A Winery’s Guide to Primary Research
One standard marketing principle is “Don’t market to yourself.” In other words, just because a message or strategy makes sense to you, it does not mean it will resonate with your aud read more
Wine Club Fatigue Is Real: How to Reignite Member Engagement in 2025
Are Your Wine Club Members Ghosting You? Here's WhyYour wine club members are breaking up with you, but they're not telling you why. They're just... disappearing.The numbers are stark: Sil
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Local SEO That Works: How Wineries Can Use Simple SEO To Get More Tasting Room Traffic
How Wineries Can Use Simple SEO To Get More Tasting Room TrafficYou need more people in your tasting room. You don’t have more money to spend on ads, and they’re not working as well as the read more
