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The Archetype Advantage: Using Brand Archetypes to Build a Loyal Wine Club
The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity.This will sound counterintuitive to anyone who's
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FROM POUR TO PURPOSE
Ten Ways Wineries Can Evolve From Selling Bottles to Creating Experiences That Resonate With a New Generation.If I told you a winery just opened with no vineyard, no winemaker on staff, and no interes
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Ciatti Global Market Report - January 2026
2025 reviewed; 2026 opportunities set outThis month’s Global Market Report reviews the bulk wine and grape markets of 2025 and sets out, country by country, the opportunities – and the pot
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Create a Valentine’s Day Showcase That Sells
Valentine’s Day is one of the most emotional—and profitable—moments in the DTC calendar. It’s a time when presentation matters just as much as what’s in the bottle.Small read more
Preparing for Potential Distributor and Retailer Bankruptcies
With the expected continuing market correction of the alcohol beverage industry to consumer demand, wine producers are preparing for potential bankruptcies or shuttering of trade purchaser businesses
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Monvera Glass Decoration: Creative Label Solutions for a Competitive Market
In today’s challenging marketplace, it’s imperative for a winery’s bottles to stand out on a crowded shelf when consumers walk into a store to purchase wine. Regular patrons and wine read more
Elevating Wine Industry Operations: Can-Am Unveils Groundbreaking Off-Road Vehicles at the 2026 Unified Symposium
Agriculture is a tough business and the rigorous demands of viticulture management requires durable, precision-engineered vehicles capable of traversing diverse landscapes, coping with unpredictable w
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Ciatti California Market Report - January 2026
2025 in review; looking ahead to 2026This month’s California Report looks back at 2025 on the bulk wine and grape markets and ahead to what we might expect to see in 2026. Bulk inventory charts
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Taste Alexander Valley: Back to Basics, Back to Our Roots
This April, we’re going Back to Basics, Back to Our Roots — welcoming you to experience Alexander Valley the way it’s meant to be enjoyed.This April, the Alexander Valley Winegrowers
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2026 Beverage Alcohol Industry Predictions
The Actionable Version (Yes, Another One — But Hear Us Out)It wouldn’t be the end of the year in beverage alcohol without a million prediction articles telling you what might happen next.
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