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The Archetype Advantage: Using Brand Archetypes to Build a Loyal Wine Club
The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity.This will sound counterintuitive to anyone who's
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FROM POUR TO PURPOSE
Ten Ways Wineries Can Evolve From Selling Bottles to Creating Experiences That Resonate With a New Generation.If I told you a winery just opened with no vineyard, no winemaker on staff, and no interes
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Ciatti Global Market Report - January 2026
2025 reviewed; 2026 opportunities set outThis month’s Global Market Report reviews the bulk wine and grape markets of 2025 and sets out, country by country, the opportunities – and the pot
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See You in Texas * Small Monobloc Filler/Corker, Filters, and More!
Welcome to 2026!Hope everyone had a wonderful holiday season. As we put 2025 behind us, I'm encouraged by Chris Bitter's recent data-dense analysis of the grape and bulk wine market. Key quote
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Wine Clubs in 2026: The New Playbook for Modern Winery Memberships
The wine club isn’t dying. It’s being rewritten.Wine clubs in 2026 still matter, but the way wineries build and grow them has fundamentally changed.What has changed is the lifestyle of the read more
Ciatti California Market Report - January 2026
2025 in review; looking ahead to 2026This month’s California Report looks back at 2025 on the bulk wine and grape markets and ahead to what we might expect to see in 2026. Bulk inventory charts
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Announcing Enolytics SNAPSHOT: Wine DTC At-a-Glance, Free to Access
Friends! Happy New Year to you.We're jumping right into 2026 with a special announcement:Enolytics read more
Ciatti Global Market Report - December 2025
Incremental buying keeps bulk market ticking overIn its read more
Ciatti California Market Report - December 2025
Supply-demand alignment: Signs of progress?“All will be hoping 2025 is the year sales stabilization finally arrives,” the California Report stated in January. Unfortunately, those hopes we
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Gifting Season Made Easy! Let the Technology Do the Work for You. Here's How
It was painful to hear.Last week we were demo'ing the "Gifting Central" part of our read more
