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Harvest Wishes & Tips from Guillaume!
It's harvest time!A busy season when all of our hard work comes to fruition. Our team at Guillaume wishes you and your team the best of luck this harvest season.As grapes reach full maturity (and
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From Stone Age to Digital Age: Why Wineries Must Ditch Excel for Modern Pricing Platforms
TLDRIf you manage pricing on Excel spreadsheets and email them back and forth, you are in the Stone Age.Modern pricing platforms outshine Excel in many aspects. They offer significantly enhanced accur
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Keeping Up With Changes in Email Deliverability
WHAT YOU NEED TO KNOW As we passed the end of January, were you prepared for the changes happening in the email marketing realm, courtesy of the giants Google and Yahoo? These email overlords hav read more
Breaking the Spell: Why Your Product Isn’t Enough and How Technology Can Transform Your Sales
If you are happy with your current sales level and are on track to hit all of your depletion and revenue goals in 2024, this article is not for you. Just hit your back button and return to whatever yo
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Webinar Recap: Importance of the Branded Experience
From the moment a customer clicks ‘add to cart’ to the second the wine arrives at their doorstep, it can be challenging to have your brand felt throughout the buying process. In this webin read more
Does Meta Matter Anymore?
What To Make Of The Online Advertising Crash.As we’re planning with our clients for 2023, one question frequently poppi read more
Increase Tasting Room Traffic by Addressing These 5 Questions in 2022
There is a perfect storm brewing. It is time to batten down the hatches!A recurring theme is coming up in recent WISE conversations all over the country. From our friends in the New York Finger Lakes read more
PlumpJack Collection Makes Sale with RedChirp’s One Millionth Text Message
More consumers than ever want to text with the businesses they love. But not just any mass-market texting platform will meet your extra compliance burdens. That’s why so many wineries trust RedC read more
The Elephant in the Tasting Room: Collecting Contact Data
Imagine this – you start your workday by looking at the first table reserved. “Ok – John Doe is coming in with 3 other people.” So, you look up John Doe in your system. Not onl read more
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WineDirect Collaborates with Wine Concierge Delivery Service Vinum 55
Connecting Wineries to Their Ideal Consumer Through Concierge DTC Delivery Services in AZ & TX March 16, 2022 – Industry leader WineDirect has partnered with wine concierge delivery special read more
