The Evolution of an Icon – Paul Hobbs Winery & Affinity Creative Group

A Brand Refresh as Meticulous as the Wines of Paul Hobbs Just as Paul Hobbs crafts each vintage with precision and care, he and his team bring the same dedication to refining every consumer touch read more

Paul Hobbs Winery

Award-Winning Package Designs – Do They Matter?

Insight from Affinity Creative GroupOnce again, Affinity Creative Group has received a bounty of accolades for their clients from several design competitions, including WBM PACK and Graphis Design Awa read more

Acidity Trip Wines Francis Ford Coppola Winery Oak Ridge Winery Paul Hobbs Deutsch Family Wine and Spirits

Discover the Latest Award-Winning Gem in the Coppola Collection: by Affinity Creative Group

Opportunity to Innovate: The release of a new wine under the Francis Coppola Diamond Collection banner is always an event of significance in the wine world. The latest addition, the Diamond Colle read more

Delicato Family Wines Francis Ford Coppola Winery

5 Tech Skills Your Sales Team Needs Now

With the peak season of OND right around the corner, now is a great time to assess your sales team's skills before the final push of the selling year. Of course, if your sales strategy isn&rs read more

The Power of Quality Cues: A Coppola Success Story by Affinity Creative Group

Evolving An AllstarWhen all things seem to be going well with your brand and packaging, is there still a way to make it even better?Absolutely!This was the case with read more

The Affinity Creative Touch: A New Look for Harney Lane Vineyards

A Brand Refresh Worthy of the Next GenerationWhen a timeless brand needs a timeless design, we’re up for the challenge! So was the case for Harney Lane Vineyards, a staple of Lodi wine country, read more

Harney Lane Vineyards

The Future of Wine Marketing: AI, Credibility, and Consumer Engagement

The world of wine marketing is changing faster than ever. With new technologies and shifting consumer behaviors, it’s crucial for winery owners and marketers to stay ahead of the curve. The futu read more

marketing AI artificial intelligence

Affinity Creative’s Campaign Highlights Women in the Wine Industry

The Challenge: Raising the Bar and Celebrating Women in WineDistinguished Vineyards has always championed gender equity in the wine industry, proudly showcasing their women-led wineries. This year, th read more

Distinguished Vineyards MacRostie Markham Textbook Dough Wines Argyle

How Heard Creative makes an impact on their clients with retail display renderings from Outshinery

Thanks to the team at Heard Creative for participating in read more

VINC's Sustainable Vision: A Creative Cork Ad by Affinity Creative Group

Unveiling the Challenge: Crafting an Ad That Stands OutWhen Cork Supply of Portugal sought a creative partner to amplify their message, they turned to us. The challenge? Create an advertisement for th read more

Cork Supply