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YOU CAN'T MARKET TO EVERYONE
WHY DEMOGRAPHICS STILL MATTER IN WINEAt first glance, it may seem logical to take a broad approach to wine marketing—after all, shouldn’t the goal be to sell wine to anyone who’s wil read more
Four Ways BevZero Equipment Supports Your Winery’s Oak Plan
Oak plays a defining role in a wine’s character, from subtle vanilla and spice notes to deeper structural complexity. Whether your winery is aiming for a delicate touch or a bold, barrel-driven
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2025 Harvest Challenge Wine Competition Announces Winners
Domaine Della 2023 Soberanes Vineyard Santa Lucia Highlands Pinot Noir Takes Top Prize November 18, 2025 — Winners have been announced in the 2025 Harvest Challenge Wine Competition. A
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Turrentine Market Update, November 2025
Perfect Stormby Steve FredricksWe are nearing a wrap to harvest for one of the most difficult years for the wine industry since Prohibition. Grape and bulk wine buying activity at the end of the seaso
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Controlling Diacetyl Production
To Butter or Not to Butter...One notable byproduct of malolactic bacteria (other than lactic acid!) is diacetyl, a compound that imparts buttery or popcorn-like aromas. While some aim to promote this
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2025: An Optimal Vintage for Whoever Is Buying
If this year is defined by a singular emotion, it’s anxiety. That’s nothing new in farming, however I’m talking about anxiety over the abysmal grape market rather than any natural ph
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Harvest Complete: 2025 Sparkling Vintage Shines
Harvest wrapped up this week, and 2025 is already shaping up to be a standout. A mild summer and cool nights preserved acidity, encouraged even ripening, and brought out vibrant flavors across Sonoma, read more
Love That Butter? The Critical Steps to a Creamy Chardonnay
That creamy, buttery aroma you sometimes find in a bottle of Chardonnay or other wines is thanks largely to a compound called diacetyl. It's the star player released during malolactic fermentation read more
Turrentine Market Update, June 2025
Groundwork for Tomorrow Harvest & Bulk Updateby Steve FredricksThe California wine industry remains at a stark disconnect between supply and demand. As a result, the supply side of the industry contin
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Supplier Story: Tonnellerie Damy and Domaine Élodie Roy
Bouchard Cooperages is very proud to represent Tonnellerie Damy, based in Meursault, one of the most prestigious cooperages in Burgundy.Tonnellerie Damy, and its French Sales Manager Étienne Ma
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