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FROM POUR TO PURPOSE
Ten Ways Wineries Can Evolve From Selling Bottles to Creating Experiences That Resonate With a New Generation.If I told you a winery just opened with no vineyard, no winemaker on staff, and no interes
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DTC Wine Symposium HipMap With Local Monterey Recommendations
HipMaps and the Direct To Consumer Wine Symposium teamed up to enhance the attendee experience at the upcoming 2026 DTC Wine Symposium in Monterey, California from January 20th to 22nd. The Wine Sympo
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Why Facebook Is Quietly Limiting Winery Page Discovery, and What to Do Next
By Leeann Froese, Town Hall BrandsOver the past few
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December Marketplace Roundup
Year-End Note from the WIN MarketplaceThe holidays fade like cellar-song,and winter turns the page, read more
YOU CAN'T MARKET TO EVERYONE
WHY DEMOGRAPHICS STILL MATTER IN WINEAt first glance, it may seem logical to take a broad approach to wine marketing—after all, shouldn’t the goal be to sell wine to anyone who’s wil read more
Ready-To-Use Enzymatic Reagents from R-Biopharm - No Automation Required!
Enzytec™ Liquid from R-Biopharm® offers a versatile and cost effective testing solution for wine quality using enzymatic test kits in analyzing juice, must and
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Alexander Valley Winegrowers & HipMaps Collaborate to Enhance Visitor Experience
HipMaps and Alexander Valley Winegrowers (AVWG) have collaborated to bring AVWG's 40-year legacy to life through a custom-designed HipMap and interactive app experience!A Community Built on Family read more
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Time to Register: VESTA Classes Begin January 12
Registration deadline: Monday, January 5, 2026If you've been considering advancing your wine industry career through education, now is the time to act. The Viticulture and Enology Science and Tech read more
California to allow DTC shipping of spirits
California has generated considerable excitement in the industry by offering a DTC permit allowing craft distillers across the country to ship their products directly to consumers in California, one o
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