Search: Elizabeth Slater (Companies, News, Events, Products, Videos)
Encouraging Customer Recommendations
How many times have you seen strangers start talking to each other in your tasting room? It happens quite a lot. Many times, your customers will start a conversation with other guests about the wineri read more
Keeping Customers Connected
The general public, including most of your customers, are resigning themselves to being confined to their homes for the next few weeks or so at least. What is novel for a week or so becomes a burden a read more
Reaching Customers While Your Wineries Are Closed
The wineries, like other businesses throughout the U.S. and Canada, in fact throughout the world, will be seeing fewer visitors this year with the continuing spread of the Coronavirus (COVID19).Potent read more
The Results are in, North America’s Largest Wine Competition was a Success!
On an early Wednesday morning Affinity Principal, Dave Miller, and I pulled up to the Citrus Fairgrounds in Cloverdale, CA. Today was the day we had the honor of participating in the San Francisco Chr read more
A Successful Brand
There are brands that stand out in the minds of consumers. How did they get to that place of prominence and how do you get there, too? Some companies make it by putting large amounts of money, time an read more
Creating Connected Customers
It’s interesting that businesses want customers to be more connected with them, though many businesses are afraid to give the customers what they want, which is connection with the people in the read more
Customer Service at Warp Speed
I have read that the average attention span is down from 12 seconds in the year 2000 to eight seconds now, which is less than the nine-second attention span of your average goldfish. However, accordin read more
Motivating Employees (Or Yourself)
I spend much of my time reading business related journals, newsletters and such, subscribing to lots of them and finding other information online. This time I was looking for information on motivating read more
Overcoming Objections to the Price of Your Products, Part Two
As I mentioned last week, I downloaded an informational guide with information on overcoming sales objections from Resourceful Selling. This week is part two in the review of the information. First:&n read more
