Search: Dr. Liz Thach (Companies, News, Events, Products, Videos)
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Luxury Brands Up Their Marketing Game
Coco Chanel once said, “The best things in life are free. The second best are very expensive.” The mistress of iconic fashion couldn’t have stated it more succinctly. Luxury today, a read more
Luxury Wine Marketing: 5 Key Insights
Recently, I watched a presentation by Peter Yeung and Dr. Liz Thach in anticipation of reading their new book, Luxury Wine Marketing: The Art and Science of Luxury Wine Branding. Their book is based o read more
Sonoma State University Launches Wine Bachelor’s Degree Transition Program for fall 2020
Joint program offers wine production track and bachelor’s degree transition options for Sonoma State University and Santa Rosa Junior College students Sonoma County, CA – The Wine Bus read more
Rabo AgriFinance Announced $10,000 Wine Business Scholarship Fund
Rabo AgriFinance Announced $10,000 Wine Business Scholarship Fund Sonoma County, CA Wine business leaders at the sold-out Wine Business Institute Research Summit held Wednesday, July 10, 2019, a read more
Wine Research Symposium Addresses Mitigating Risks of Catastrophic Events and Shifting Preferences of Gen Z July 10
Wine Business Institute to Convene Leaders and Executives on Economic, Political, Social, and Management Issues Affecting the Wine Industry Sonoma County, California – The Wine Business Ins read more
Distinguished Professor of Wine to Speak at Harvard on Luxury Wine Business as a Model for Chocolate Industry
Rohnert Park, CA – The Wine Business Institute in the School of Business and Economics (SBE) at Sonoma State University (SSU) today announced Dr. Liz Thach, MW, Distinguished Professor of W read more
Distinguished International Wine Business Authorities Lead Curriculum for New Hybrid Executive MBA in Wine Business
School of Business and Economics Boosts Program Offerings with Addition of Experts in Strategy, Hospitality, Entrepreneurship, Finance, and Wine Law Rohnert Park, CA - The Schoo read more
First Hybrid Executive MBA in Wine Business Launches Fall 2018
Program Innovation Offers Convenience, Focused Preparation Online and Onsite in California, France, and Australia Rohnert Park, California - The Wine Business Institute (WBI) at Sonoma Stat read more
