You Built Your Brand — Now Protect It and Don’t F*ck It Up

You spent time, money, and energy building a brand that people recognize. It looks good. It sounds right. People are finally starting to get it. So why are you letting it fall apart?Your brand is a re read more

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Wine Packaging Trends

A look at the trends influencing wine packaging design & innovation.IntroductionU.S. wine total volume is expected to remain relatively flat for the next several years, while value will grow due to pr read more

Minimalism: Packaging Design Considerations to Ensure Less Is More

A lot has been made of the “minimalist” design trend that has gained momentum over the last several years. This refers to brand design that embraces a simple, subdued, and uncluttered aest read more

What is a brand refresh?

WHAT IS A BRAND REFRESH?The short answer is that it’s a makeover for your company. The long answer is that it is a visual update to your brand identity that maintains cohesion and keeps you read more

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Storytime: Design Challenges that led to Brand Refreshes

At Town Hall Brands, we have done many a brand refreshes. And the catalyst to why they happen is not always the same, but here are things to consider to determine if it’s time to tweak your look read more

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7 Signs It’s Time for a Brand Refresh

WHAT IS A BRAND REFRESH?The short answer is that it is a makeover for your company. The long answer is that it is a visual update to your brand identity that maintains cohesion and keeps you relevant. read more

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Introducing the New Chandon: Chandon Unveils First New Brand Design in 60 Years

Refreshed Visual Identity Houses Same Exceptional Sparkling Wine NAPA VALLEY – April 5, 2021, Revered for exceptional sparkling wine made in Napa Valley, CHANDON debuts a refreshed brand identit read more

Chandon

Packaging Inspiration: Wine and Spirits Bottles Imbued with the Brand’s Personality

Standing out on the store shelf can be challenging in the crowded wine and spirits market. Wine and spirts makers must choose bottles that represent their brand while enticing the customer. A toast to read more

Farming in a Digital Era: Marketing Strategies to Grow your Brand - Free webinar series

One of the most powerful things farmers and ranchers do is build community. In today’s environment that community also lives virtually. Sharpen your marketing tools in an ever-increasing digital read more

Webinar

Vidrimon Marks Fourth Acquisition in 2019 for Berlin Packaging, Europe’s Largest Packaging Distributor

Global packaging juggernaut expands Southern European footprint with increased presence in Spain and Portugal. Berlin Packaging, the largest full-service supplier of glass, plastic, and metal containe read more