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By Leeann Froese, Town Hall BrandsOver the past few
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The Actionable Version (Yes, Another One — But Hear Us Out)It wouldn’t be the end of the year in beverage alcohol without a million prediction articles telling you what might happen next.
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If peak seasons make or break your operation, you’ve seen how quickly a smooth-running warehouse can get overloaded. Orders pile up, aisles tighten, and your main forklift fleet hits its limit.& read more
POSTED BY Theresa Barton CrayAs we near the close of a challenging year for the alcohol beverage industry, suppliers are read more
Walk into almost any winery this week and you’ll see the same thing: equipment everywhere, barrels tucked into every open spot, and crews doing their best to move fruit through a cellar that alr
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Warehouses and distribution centers are managing more SKUs than ever before. While a broader product mix can help meet customer demand, it also introduces significant challenges around warehouse stora read more
This month: Soft seas, more questions, and a consumer that’s anxious and cautious about tomorrow.October’s here, and the supply chain feels eerily quiet. Not calm exactly – just slow read more
The packaging supply chain is sending mixed signals this month – not quite cause for alarm, but enough yellow lights to keep procurement teams on their toes.Let’s start with the good news: read more
Gifters!Let’s talk about this segment of your DTC database, who purchase wine as gifts for others — including family, friends, co-workers, colleagues and clients.Gifters “gift”
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Every member of your club is not exactly the same. So why are you treating them that way?The typical winery sends identical emails to every member of their club, from the first-time joiner who discove
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Highway 29 Highway 29 Creative Wine Club Wine Club Segmentation
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